Is a Career as a Marketing Managers Right for You?
Marketing Managers at a Glance
- O*NET-SOC Code
- 11-2021.00
- Holland Code
- ECI
- Typical Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
What Does a Marketing Managers Do?
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Salary and Job Outlook
Verified salary and job-growth data for this occupation aren't published on this page yet, we only show figures we can cite to a real source (PRD methodology: O*NET/BLS).
Is Your Personality a Fit?
People who thrive as a Marketing Managers tend to score high in Enterprising, Conventional, Investigative interests. Take the free career test to see how your own results compare.
Take the free career test to see if you matchHow to Become a Marketing Managers
Most of these occupations require a four-year bachelor's degree, but some do not.
Related Careers
FAQ
What does a Marketing Managers do day-to-day?
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What education do I need to become a Marketing Managers?
Most of these occupations require a four-year bachelor's degree, but some do not.
Is a Marketing Managers a good personality fit for me?
It depends on your interests: Marketing Managerss tend to score high in Enterprising, Conventional, Investigative. Take the free career test to see your own match.
Occupation data from the O*NET O*NET 30.3 Database (retrieved 2026-07-21), U.S. Department of Labor, used under the CC BY 4.0 license.