Is a Career as a Public Relations Specialists Right for You?

Public Relations Specialists at a Glance

O*NET-SOC Code

27-3031.00

Holland Code

EAS

Typical Education

Most of these occupations require a four-year bachelor's degree, but some do not.

What Does a Public Relations Specialists Do?

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• Post and update content on the company's Web site and social media outlets.
• Write press releases or other media communications to promote clients.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Salary and Job Outlook

Verified salary and job-growth data for this occupation aren't published on this page yet, we only show figures we can cite to a real source (PRD methodology: O*NET/BLS).

Is Your Personality a Fit?

People who thrive as a Public Relations Specialists tend to score high in Enterprising, Artistic, Social interests. Take the free career test to see how your own results compare.

How to Become a Public Relations Specialists

Most of these occupations require a four-year bachelor's degree, but some do not.

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